Defining and developing reputation

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Defining and developing reputation:

Most executives say reputation is a CEO priority and that attention to reputation will increase in the future, yet the results suggest that companies have room to improve in understanding and appealing to a broad set of stakeholders.Most executives believe their companies’ reputations are equal to or better than those of competitors, but many report that their companies’ strategic approaches to reputation are limited, customer-centric, and ineffective overall.