Marketing strategies that really work
Many people feel uncomfortable about the word networking, or undertaking networking activity. We often hear from executives we coach who express reservations about networking as being pushy, looking needy or coming across as insincere. So we prefer to describe networking activities as marketing. Marketing is about intelligence gathering and exploration, it is not selling. The additional benefit of intelligence gathering is that it helps make you visible. Making yourself visible to the right people at the right time is an essential business activity whether you are in the job market and trying to access the “hidden” job market, or simply wishing to develop and retain a professional profile.